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Starting a Passion-based Business: Tina De Guzman’s Inspiring Story

May 27, 2017 by Tina

how to start a passion-based business

I started this blog — then known as “Truly Rich Mom” — because I was inspired by the teachings of Brother/Kuya Bo Sanchez. I also wanted to share our adventures as a then-missionary family and share mom-recommended products and services too. I re-branded to Truly Rich and Blessed last year mostly because I wanted to reach out to non-moms as well.

Still, you really can’t take the “mom” out of me, and I definitely can’t stop writing about things related to motherhood because, well, it’s an integral part of who I am. I also like sharing inspiring stories about how people are becoming “truly rich” (and blessed, in my opinion) in different aspects, especially when they are my fellow moms.

Truth be told, my husband and I are still trying to figure out what kind of entrepreneurship path is best for our family. In the meantime, we are learning all we can from Kuya Bo and other successful entrepereneurs.

One such entrepreneur is a fellow mom and my namesake as well — Tina De Guzman of Fluffy Pwets. I wrote about her last year for one of the Truly Rich Club‘s e-newsletters, which is exclusively for members. (I contribute there sometimes, as I do for other publications.) I’m sharing Tina’s story below, in the hopes of inspiring at least one of you out there to follow your business dreams! (Tina also gave birth earlier this year to their second child — congrats, tokayo!)

Starting a Passion-based Business: Be Inspired by the Mompreneur behind Fluffy Pwets

how to start a passion-based business

“Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.” This quote from Jack Ma, founder of Alibaba.com, can probably serve as inspiration for every entrepreneur out there, especially those who are just starting out, or want to start but don’t have the guts to do so.

The truth is, whether you’re just a newbie or a more “seasoned” entrepreneur, any business has its own set of challenges. Just ask Tina de Guzman, a lawyer, international development specialist, and the mompreneur behind “Fluffy Pwets” (www.fluffypwets.com).

Fluffy Pwets is the Philippines’s first and original brand of hybrid fitted cloth diapers in the Philippines, and all their products are individually handcrafted by Filipino women using both imported and local materials. Having expanded since its first appearance in the market, Fluffy Pwets now also offers coordinating clothing, accessories, and cloth diapering essentials.

Here, de Guzman shares a bit of her story with us – may it inspire us to pursue our business dreams and goals!

The “birth” of Fluffy Pwets

“My husband and I are cloth diapering parents. We would buy diapers locally and from abroad, and the choices in the Philippines were limited,” de Guzman recalls. “I did a lot of research, tested many different diaper types, and one day, we just decided to try making our own cloth diapers.”

how to start a passion-based business

At the time, De Guzman was working fulltime, and she is actually still employed to this day.

“It was very difficult to start a business while holding down a job, because you can only do so much within your supposed waking hours,” she shares.

“When Fluffy Pwets started getting hundreds of orders and we didn’t have enough staff yet, I ended up finishing Fluffy Pwets-related work at 5:00 a.m., leaving just enough time for me to hit the shower and get ready for my day job. It was crazy.

“Now, it’s more manageable. I am at risk of getting carpal tunnel syndrome though, because I handle our accounts mostly via phone and laptop, but I can’t say I’ve been forced to pull all-nighters like when we were starting out.”

The blessings behind having a business that you love

Despite all the challenges though, de Guzman says starting and running the Fluffy Pwets business is “very much worthwhile, especially if you believe in your product and there is good reception from your target market”.

“Anything worthwhile won’t come without challenges,” she emphasizes. “It’s overcoming those challenges that make your undertaking victorious.”

De Guzman shares that Fluffy Pwets has actually become a blessing of sorts to her. “Aside from the business side of it, I appreciate how my network has expanded because of Fluffy Pwets,” she divulges. “I’ve met a lot of people and made new friends who I wouldn’t have met through my day job.

“Also, it is so humbling and fulfilling to see photos of #FPbabies! Most parents send us photos of their babies wearing Fluffy Pwets diapers, clothing, blankets, and bags on their birthdays, photo shoots, and other special occasions. We appreciate that we’ve become a part of their lives.”

how to start a passion-based business

Simple but meaningful tips for starting your own business

Whether you’re employed now and hope to start a business based on something you love – like cloth diapering, as in de Guzman’s case – or already have a business of your own, you will probably find the following tips from de Guzman helpful:

1. Do your research.

2. Be original. Be the first and constantly innovate.

3. Prioritize customer service and excellent product quality.

4. Don’t skimp on investing on experts – be it expert craftsmen, illustrators, or marketing professionals.

If you want to get more inspiring and practical tips on how to be “truly rich,” I encourage you to join the Truly Rich Club. You may do so just by clicking here. 🙂 God bless us all so we may bless more people!

Filed Under: FINANCES, Our Discoveries & Experiences, Our Resources, WORK AND EDUCATION Tagged With: Fluffy Pwets, Mompreneurs, Tina De Guzman, Truly Rich Club

Special Announcement: Wonderworld Toys Christmas Kiosk Opening on September 15!

September 14, 2013 by Tina

My mompreneur friend, Sherrie Siy, has exciting news: Wonderworld Toys is opening their Christmas Kiosk in New Eastwood Mall this September 15! 🙂

wonderworldchristmaskiosk

I was blessed to have reviewed two Wonderworld items on Smart Parenting a while back, and I tell ya, my kids love their Wonderworld toys! 🙂 You can read my reviews here if you like.

One of the things I love about Wonderworld toys is that they provide a way for families to “give back” — check out the video here.

Congrats, Sherrie and ! 🙂

Filed Under: Announcements, I Recommend, Mompreneurs Tagged With: Announcements, Mompreneurs, Wonderworld Toys, Wooden toys

Thanking God for the Gift of Life {+ An Amazing Grace Giveaway by Mommy & Baby Essentials!}

April 15, 2013 by Tina

I always like to say that this gift of life that we have all been blessed with is something to be truly thankful for. I am always grateful, too, when other people feel the same way, and tell me so — even complete strangers! 🙂 It is such a blessing to be able to connect with other people who appreciate God’s gifts and presence in their lives, and want to “pay it forward” in their own way!

One such person I’ve met — though only online so far — is mompreneur Theresa Orteza of . I was honored to host a few giveaways for her last year, and she was even so kind as to send me an encouraging book for moms, too, just because. I know she’s an intentional parent, too — just look at her Facebook cover photo:

Screen shot 2013-04-15 at 4.31.53 PM

Anyway, Mommy Theresa recently celebrated her birthday, and she’d like to express her gratitude for the gift of life by sponsoring another giveaway here on the blog! 🙂 Again, PERFECT timing, since I’m trying to line up weekly Amazing Grace giveaways for you all here, as part of our 50 day-long Easter celebration! 🙂

mommynbabyessentials

For this giveaway, ONE blessed reader will win ONE pack of Next9 cloth diapers from Mommy & Baby Essentials! (One pack contains THREE diapers!)

next9-1 next9

The giveaway will run for three weeks and is open to anyone with a Philippine shipping address. The winner will be notified by e-mail and announced on my Facebook page. (If I am a bit delayed in choosing and announcing the winner, it means I have already given birth by then! LOL!)

To join, just use the Rafflecopter widget below:

a Rafflecopter giveaway

Thank you, everyone! 🙂 Remember, YOUR life is a gift from God — don’t waste it! 😉

Filed Under: Amazing Grace Giveaways, Mommy and Baby Essentials, Mompreneurs Tagged With: blog giveaways, Mompreneurs

Life Must Go On: On Being Intentional Parents {Plus a Giveaway by Earth Baby}

March 18, 2013 by Tina

I know the title of this post may seem lame to some of you out there… But I don’t know what else to say. You all probably already know that we lost my father-in-law very recently. And I realize that this post may seem to be in “bad timing” and all, but, like it says in the title: “Life must go on.” After all, isn’t that the only thing that inevitably happens when a loved one dies? The world keeps turning, your life keeps going, you need to go back to “functioning” on a daily basis.

True, yes, that we need to go back to “functioning.” But I’d like to believe that beyond functioning, we need to live life with an even greater purpose. We need to be more intentional and deliberate in what we think, say and do. Especially as parents. We need to be more thoughtful about what we do and how we parent our kids.

Be thoughtful and intentional parents… like moms Jeanette Un and Marie Antipasado, who are the owners of , an online store selling modern reusable cloth diapers and cloth diapering accessories. {OK, yes, that was my segue. In case you didn’t see it coming. ;)}

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Last month, Jeanette sent me an e-mail asking if they could sponsor a giveaway on the blog, and being supportive of mompreneurs, especially local ones, I readily agreed. The giveaway was supposed to be scheduled earlier, but we had to re-schedule it, supposedly to last week. But then, Daddy passed away. 🙁

Well, anyway, I don’t want you nor I to dwell on that sad event (believe me, I’ve been dwelling on it a lot these past few days) so let me give you a little bit more information about Earth Baby instead:

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“Earth Baby is a partnership of two moms who used to be college dorm roommates, reunited many years after by a common advocacy:  cloth diapering. Jeanette, a mother of two, Yanna turning 4 and Jed 14mos, discovered cloth diapers when her second child was four months old. She decided to switch to cloth firstly due to the cost savings compared to disposables. But then she saw how much less garbage she had to throw out each day when not using disposables, and also that cloth was best for her baby. She never looked back since and sought to share cloth diapering to her mom friends. She started reselling cloth diapers online.

One day she got reconnected with Marie and found out she had already given birth to her first child, Eli, who incidentally was born just 10 days before Jed. 🙂  Marie was not only also breastfeeding her son, she was also cloth diapering him!  And she was also selling cloth diapers.  They then decided to partner in promoting cloth diapers and their brainchild, Earth Baby, was born.  They developed their own line of premium cloth diapers, designed for baby’s comfort and mom’s (and dad’s and caregivers’) confidence.  Whether one is a long time cloth diaper user or still contemplating to switch, one is bound to find an Earth Baby diaper to love.

jeanette and marie

Earth Baby seeks to provide cloth diapers that are user-friendly and effective, products mom-tried-and-tested. Cloth diapering is not just following a fad, but making a conscious decision to change a lifestyle, knowing that the benefits far outweigh the ‘inconveniences.’  Earth Baby envisions to provide other reusable cloth alternatives to everyday disposables people have come to get used to, as part of their advocacy to help make Earth a better place. Because, after all, Earth is your baby’s home.

In line with their desire to promote cloth diapering, Jeanette and Marie are generously sponsoring a giveaway — ONE blessed reader of Truly Rich Mom will get ONE pocket diaper and ONE AI2 (All in 2) diaper from Earth Baby! (You can read more about Earth Baby’s cloth diapers and . You can also read how you can use Earth Baby diapers even for OVERNIGHT use .)

earth baby

The giveaway mechanics and guidelines are as follows:

1. The giveaway is open to anyone with a Philippine shipping address and will run for two weeks. The winner will be announced on April 1 on Facebook and notified by email too.

2. Participants MUST do the following:

  • Like Earth Baby’s Facebook page: 
  • Like my Facebook page:  {If you haven’t already! ;)}
  • Post about the giveaway on Facebook, tagging me and Earth Baby and at least five of your Facebook friends
  • If you are on Twitter, follow @EarthBabyPH:  and me: 
  • Tweet about the giveaway
  • Leave a comment on this post, answering this question as honestly as possible: “What do YOU think about cloth diapering?”

3. We’ll be using Rafflecopter for this giveaway, so it will be easier for you to do the above tasks. 🙂 Here’s the widget:

a Rafflecopter giveaway

That’s it for now. God bless, everyone, and once again, thank you for praying with us and for us, especially during the difficult time we had last week. (And are still having now.)

Filed Under: Advocacies, Amazing Grace Giveaways, FAMILY MATTERS, I Recommend, Mompreneurs Tagged With: Blog Contests, blog giveaways, Earth Baby, Giveaways, Mompreneurs

Hi! I'm Tina Santiago Rodriguez, a Catholic wife, homeschool mom, and self-professed "media missionary." Welcome to Truly Rich and Blessed, a unique lifestyle blog about appreciating the "riches" that we have — our faith, self, relationships, resources, discoveries and experiences. I hope you'll enjoy your time here, and come away encouraged and inspired somehow!

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